Meal
10. Craft Kancils [10.11 Music in Audio Media]
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Links:
https://www.youtube.com/watch?v=I7LUS6tozqU&t=2s
Product/Service:
Don't Skip the Ad
Client:
Don't Skip the Ad
Brief:
Create a hook that can be used in the beginning of every episode for an advertising podcast, Don't Skip the Ad.
Solution:
Illustrators, writers, and musicians came together to create an irreverent homage to advertising.
Drawing on the concepts of great ads, the creative agency created 6 different scenarios that played on some of the industry's greatest tools to create greater ads: misdirection, metaphor, honesty, drama, exaggeration, and fantasy.
All alluding to what Don't Skip the Ad stood for. That learning from seasoned advertisers '“ like the people you'll be hearing from on the podcast '“ are the best way to grow and thrive in the industry.
