Makan Lain Macam

1. Film & Branded Content Kancils [1.14 Creative Effectiveness: Film & Branded Content]

Links:

https://www.youtube.com/watch?v=2630fnGhEzM

Product/Service:

Ayam Brand

Client:

A. Clouet (Malaysia) Sdn Bhd

Brief:

Ayam Brand is a household name. Everyone knows it, everyone’s grown up with it. But being remembered isn’t the same as being desired. And the canned food category didn’t help. It's predictable, safe, and has high parity. To win over Gen Z, Ayam Brand needed to break out of that comfort zone and show up as a bold canvas for creativity, self-expression, and endless food possibilities.

Solution:

We made routine the enemy and redefined how Malaysians eat. The result: An unapologetic brand anthem that flipped every canned food cliché and rules. No kitchens. No can openings. No eating on chairs. Just a whole lot of chaos. Built from beats made using Ayam Brand cans, the film blended 3D visuals, AI worlds, and a quirky personality into a high-energy celebration of makan that’s truly lain macam.

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