Energy For Good
8. Brand Experience & Activation Kancils [8.13 Kancil for Good: Brand Experience & Activation]
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Links:
Product/Service:
MILO
Client:
NESTLE Malaysia Sdn Bhd
Brief:
The purpose of MILO Energy for Good was to address two pressing issues — mounting landfill waste and the lack of proper classroom and sporting equipment across Malaysian schools.
Solution:
By transforming used MILO UHT packs into PolyAl material and turning it into desks, chairs, basketball hoops and ping pong tables, these upcycled equipment were distributed to five pilot schools across the East Coast of Malaysia. Driven by an integrated campaign launched through social media, on-ground activations, and widespread media coverage, MILO Energy for Good turned into a collective effort to empower the next generation. Driven by an integrated campaign launched through social media, on-ground activations, and widespread media coverage, MILO Energy for Good turned into a collective effort to empower the next generation.
