Toyota Gazoo Racing: New GR Yaris
10. Craft Kancils [10.10 Sound Design in Film Content]
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Links:
https://youtu.be/sUOxtTpfbyM
Product/Service:
Automotive Industry
Client:
UMW Toyota Sdn. Bhd.
Brief:
To create content that highlights the features of the car, torque, handling. Convert a spec catalog into a moving sales pos. Make it dynamic and create a car sales content beyond the traditional.
Solution:
Fans of Toyota know how a Yaris GR car should sound, so the film focused on the authentic audio signatures that enthusiasts listen for: the whistle of wind through the rims, the grit of the exhaust note, the tightening revs and the raw mechanical responses that define the drive. All engine revs, exhaust notes, tyre friction and road textures were recorded directly from the car and mixed with minimal processing to preserve character.
