Edelweiss - Unwind

8. Brand Experience & Activation Kancils [8.3 Best use of events & live experiences]

Product/Service:

Alcohol/Beverages

Client:

Edelweiss Beer Malaysia

Brief:

The beer market is oversaturated with big brands dominating the space celebrating drinking moments with the intention of getting drunk, how might we as a new comer in the category to go against the grain, and find a unique space of our own?

Solution:

We created a platform that brought the balance between fun and well-being together, enabling Gen Zs to prioritise spending quality time with each other rather than just drinking to get drunk. We hosted healthy living activities such as glamping, mini golf, ping pong, art workshops and more in refreshing environments to inspire more unwind moments, with every sip of Edelweiss beer.

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