PETRONAS 50 Years, Reimagined
5. Design Kancils [5.7 Experience Design]
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Links:
Product/Service:
Oil and Gas
Client:
Petroliam Nasional Berhad (PETRONAS)
Brief:
The challenge was to create an anniversary celebration that not only honoured PETRONAS' impressive milestones but also engaged and resonated with a diverse audience.
PETRONAS needed to bridge its corporate achievements with personalised connections, fostering a sense of pride, unity and shared success among Malaysians.
Solution:
We designed an experience that allowed Malaysians to relive PETRONAS’ 50-year journey through emotion, interaction and storytelling.
The Suria KLCC Concourse installation and Warisan Kita: Terus Tumbuh exhibition transformed static displays into living spaces filled with sound, light and movement. Every element from the motion-reactive Infinity Loop to the interactive wish wall was created to spark connection and pride. Visitors didn’t just view PETRONAS’ legacy; they became part of it. The experience bridged generations, blending history and innovation into a journey that celebrated Malaysia’s progress while inspiring a shared future.
