75 Years Anniversary

10. Craft Kancils [10.2a Cinematography: Single]

Product/Service:

MILO Powder

Client:

Nestle Products Sdn Bhd

Brief:

Narrated from the perspective of the iconic MILO truck, the film follows three generations of athletes—past, present, and future. The truck acts as a constant, quiet supporter, bridging eras and fueling dreams. Through cinematography, each era is visually distinct: nostalgic tones evoke memories of the past, while brighter, dynamic imagery points to future possibilities.

Solution:

Seamless transitions between timelines highlight the evolution of ambition and achievement, with the truck as a central anchor connecting moments across time.

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