Tarik: A WONDA-pull Story
1. Film & Branded Content Kancils [1.3 Film (Social Platforms)]
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case film
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Links:
Product/Service:
WONDA Kopi Tarik
Client:
Etika Sdn Bhd
Brief:
For Malaysia Day 2026, WONDA, Malaysia’s favourite Kopi Tarik, wanted to tell a story that could Tarik the nation together.
But with every brand doing the exact same thing at the same time, the challenge was to find something different, timely and unmistakably on brand.
Solution:
Instead of just making up a story about unity, WONDA Kopi Tarik found one in a village in Sabah.
Four women. One historic SEA Games Gold. A victory Malaysia had never heard about.
On Malaysia Day, we told the true story of Malaysia’s self-funded Tarik Tali (tug of war) team, who fought their way from village competitions to the SEA Games, turning an untold victory into a story that helped tarik Malaysia together.
