The Endangered Packs
8. Brand Experience & Activation Kancils [8.12 Creative Effectiveness: Brand Experience & Activation]

Links:
Product/Service:
Pejoy
Client:
Glico Malaysia
Brief:
To increase sales of Pejoy during a one-month campaign.
Solution:
At a time when the category norm was to be as loud, bold, and big as possible, we did the complete opposite and made it harder to find. We removed Pejoy from shelves, and announced its disappearance throughout Malaysia. To emphasise its absence in stores, we snuck it into a museum. And when we finally brought it back, we dropped clues about where they could be found to drive footfall in stores.


Flag Entryx
Reason
Email
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