2Gbps Time Kabel Besar
4. Outdoor Kancils [4.10 Creative Effectiveness: Outdoor]

Links:
Product/Service:
Time 2Gbps
Client:
Time Internet
Brief:
BackgroundIn 2021, Time launched its 100% fibre connection campaign with the big idea Kabel Besar - a double-meaning local slang that connotes strong internet speed but also powerful connections that one needs to succeed in life.ChallengeThe new generation wants things fast, easy, with instant results basically, those who were raised with SHORTCUTS. So, how can we go deeper to make Time's Kabel Besar, now with 2Gbps even more real and relevant in their lives?
Solution:
We gave Malaysians the advantage of staying ahead.A strong internet connection for instant gratification, allowing them to cut short their ladder to success.We launched the campaign by taking over the nation by expanding our 2Gbps Kabel Besar shortcuts with cheeky, hyper-contextualised billboards.


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