The Cleaning Exorcism
11. Social & Creator Kancils [11.6 Best use of Creator Collaboration]
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case film
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creative assets
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Links:
https://www.instagram.com/reels/DQWmMSEgbc_/
Product/Service:
Tineco FLOOR ONE S9 Artist Steam
Client:
Tineco
Brief:
Cleaning product content often follows a predictable formula: a dirty floor, a product demonstration and a spotless result. Tineco wanted to showcase the FLOOR ONE S9 Artist Steam and its powerful steam-cleaning capability through Elaine’s social content without losing the creator voice her audience follows her for. The challenge was to turn a functional product demonstration into entertainment that felt unmistakably Elaine — character-driven, absurd, locally relatable and naturally integrated with the brand.
Solution:
Instead of changing the creator to fit the brand, we brought Tineco into Elaine’s world. We created a supernatural comedy featuring Elaine as a Nun confronting a Hokkien-speaking ghost. The ghost became a metaphor for stubborn dirt, while Tineco’s powerful steam became the way to both remove the dirt and “purify” the ghost. Product features were built into the plot rather than presented as a conventional demonstration, allowing Tineco to play an essential role in the story while preserving Elaine’s characters, language and absurd humour.
