Legacy Lives
1. Film & Branded Content Kancils [1.2a Film (Online): Single]

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Links:
Product/Service:
Banking
Client:
HSBC Bank Malaysia Berhad
Brief:
To celebrate HSBC's 140th anniversary in Malaysia, we were tasked with creating a film that would resonate emotionally with the Malaysian audience. The objective was not just to highlight HSBC's longevity, but to show the deeper, lasting impact the bank has had on the lives of generations.
Solution:
Legacy Lives is a heartfelt film celebrating HSBC's 140 years in Malaysia. It's more than just a celebration of HSBC's anniversary it's a celebration of the families and values that have shaped generations. We aimed to create something unique avoiding clichéd bank visuals and product shots for a genuine, human story. By spanning three generations, we capture the true essence of legacy: it's not just about what we inherit, but what we pass on. And HSBC is proud to be part of that journey.

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