Telco Insecurities

6. Digital Experience Kancils [6.4 Best use of online advertising]

Links:

Product/Service:

Telecommunication

Client:

Yes 5G

Brief:

In Malaysia, consumers are often dissatisfied with their telco providers, facing issues like high monthly bills, throttled data speeds, and confusing data plans. Despite this widespread frustration, many Malaysians resist switching providers due to the perceived inconvenience. Instead, they tend to vent their grievances without taking meaningful action, leading to a culture of complaint but little change in the telecommunications landscape.

Solution:

To tackle this challenge, we scoured online platforms for frustrated telco comments and turned them into engaging online ads across YouTube and social media. These real complaints became digital protest signs, encouraging Malaysians to take action and consider Yes 5G for a superior telco experience.

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