Selamat Di Hari Raya
10. Craft Kancils [10.22a BM Copywriting, Content Writing & Scriptwriting: Single]
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Links:
https://www.youtube.com/watch?v=amFDogjeppo
Product/Service:
Wonda Coffee
Client:
Etika Sdn Bhd
Brief:
Hari Raya is Malaysia’s most celebrated festive season: a time of joy, togetherness, and reunion. Yet every year, thousands of accidents happen during the balik kampung rush, turning celebration into tragedy. WONDA Coffee wanted to make its festive greeting more than just words, a message that helps Malaysians get home safely.
Solution:
We added one simple word: turning “Selamat Hari Raya” into “Selamat di Hari Raya.”
Riding on Keluang Man, Malaysia’s iconic local hero, the TVC which doubled as a movie trailer paid tribute to real-life heroes, firefighters, policemen, and paramedics who sacrifice their Raya to save others. The line “Selamat di Hari Raya” became more than a greeting; it was a heartfelt reminder that before we celebrate, we must first arrive safely.
