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6. Digital Experience Kancils
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6.1 Best use of web platforms
6.2 Best use of mobile & wearable platforms
6.3 Best use of social & messaging platforms
6.4 Best use of online advertising
6.5 Data-enhanced creativity
6.6 Digitally enhanced physical experiences
6.7 New realities
6.8 Best use of content marketing
6.9 Best use of influencers
6.10 Digital brand collaborations
6.11 Best use of digital commerce
6.12 Other digital experiences
6.13 Best digital-led integrated campaign
6.14 Best use of Cultural Insights in Digital Experiences
6.15 Innovation in Digital Experience
6.16 Creative Effectiveness: Digital Experience
6.17 Kancil for Good: Digital Experience
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Puasa Play
6.8 Best use of content marketing
KFC Raya Meowriah
6.13 Best digital-led integrated campaign
KFC Bukan Cinta Biasa
6.9 Best use of influencers
Quick Bite Hour
6.8 Best use of content marketing
Puasa Play
6.14 Best use of Cultural Insights in Digital Experiences
Unifi Device Fiesta
6.11 Best use of digital commerce
#BazirRamadan (Wasteful Ramadan): The Wasteful Raya Collection 2025
6.17 Kancil for Good: Digital Experience
Breaking The Armpit Code
6.3 Best use of social & messaging platforms
Breaking The Armpit Code
6.8 Best use of content marketing
Breaking The Armpit Code
6.14 Best use of Cultural Insights in Digital Experiences
Heineken® AghPay
6.11 Best use of digital commerce
Lagu Teristimewa: Helo Malaysia
6.8 Best use of content marketing
Lagu Teristimewa: Helo Malaysia
6.10 Digital brand collaborations
Luck-sa Mari, Ong Mari: Ong-ly You
6.9 Best use of influencers
KitKat Ong-spicious Cat
6.7 New realities
KitKat Ong-spicious Cat
6.9 Best use of influencers
KitKat Ong-spicious Cat
6.10 Digital brand collaborations
KitKat Ong-spicious Cat
6.14 Best use of Cultural Insights in Digital Experiences
KitKat Ong-spicious Cat
6.16 Creative Effectiveness: Digital Experience
KitKat Break Free
6.13 Best digital-led integrated campaign
The Break Up
6.3 Best use of social & messaging platforms
SEE the Difference
6.8 Best use of content marketing
SEE the Difference
6.14 Best use of Cultural Insights in Digital Experiences
SEE the Difference
6.13 Best digital-led integrated campaign
Laneige Malaysia: More Than Skin Deep
6.3 Best use of social & messaging platforms
Crunch that connect
6.13 Best digital-led integrated campaign
When Squid Game 2 Bleeds Into Our World
6.9 Best use of influencers
Crunch that connect
6.14 Best use of Cultural Insights in Digital Experiences
Bringing Big Outcast Energy to Malaysia
6.3 Best use of social & messaging platforms
Boss Mekdi
6.9 Best use of influencers
Boss Mekdi
6.16 Creative Effectiveness: Digital Experience
My Mother Tells Me
6.8 Best use of content marketing
My Mother Tells Me
6.14 Best use of Cultural Insights in Digital Experiences
CAFÉ by 7-Eleven | Brewing New Coffee Habits
6.5 Data-enhanced creativity
City's Heart Beat 大城心事
6.6 Digitally enhanced physical experiences
Cathay presents: The Michelin Multiverse
6.9 Best use of influencers
Dear Bobby
6.9 Best use of influencers
Fortune Draw
6.14 Best use of Cultural Insights in Digital Experiences
SuperMummy
6.3 Best use of social & messaging platforms
Project Exit
6.3 Best use of social & messaging platforms
Project Exit
6.5 Data-enhanced creativity
Project Exit
6.8 Best use of content marketing
Project Exit
6.17 Kancil for Good: Digital Experience
Maya: Pewaris Suara Masa Depan
6.3 Best use of social & messaging platforms
Maya: Pewaris Suara Masa Depan
6.14 Best use of Cultural Insights in Digital Experiences
Paint the Town Lewis Red
6.12 Other digital experiences
Systema - Gum Health Reveal
6.2 Best use of mobile & wearable platforms
Systema - Gum Health Reveal
6.7 New realities
Systema - Gum Health Reveal
6.15 Innovation in Digital Experience
Making Fans Stay Delulu
6.12 Other digital experiences
Making Fans Stay Delulu
6.16 Creative Effectiveness: Digital Experience
The People’s Search
6.4 Best use of online advertising
PETRONAS 50 Years, Reimagined
6.6 Digitally enhanced physical experiences
TikTok Shop Turbocharged
6.4 Best use of online advertising
Supersize TikTok Shop’s 9.9 Brand Festival
6.4 Best use of online advertising
Hip Hop Annual Report
6.5 Data-enhanced creativity
Hip Hop Annual Report
6.16 Creative Effectiveness: Digital Experience
Dari Mata Kita
6.9 Best use of influencers
Hip Hop Annual Report
6.9 Best use of influencers
Rumah Tengah-Tengah
6.9 Best use of influencers
KFC Play to Pay: Gaming the Superapp Game by Being A Gamer Ourselves
6.11 Best use of digital commerce
SavePlus: The Bank in Your Pocket
6.4 Best use of online advertising
KFC Play to Pay: Gaming the Superapp Game by Being A Gamer Ourselves
6.16 Creative Effectiveness: Digital Experience
QL Eggs Break And Shine
6.9 Best use of influencers
QL Eggs Break And Shine
6.13 Best digital-led integrated campaign
Negeri Paling Berapi
6.8 Best use of content marketing
Negeri Paling Berapi
6.14 Best use of Cultural Insights in Digital Experiences
Negeri Paling Berapi
6.16 Creative Effectiveness: Digital Experience
Dari Mata Kita
6.14 Best use of Cultural Insights in Digital Experiences
Puasa Play
6.3 Best use of social & messaging platforms
Puasa Play
6.16 Creative Effectiveness: Digital Experience
Fortune Draw
6.3 Best use of social & messaging platforms
Allianz Travel Tales
6.8 Best use of content marketing
Allianz Travel Tales
6.5 Data-enhanced creativity
Reimagining Futures
6.7 New realities
Reimagining Futures
6.14 Best use of Cultural Insights in Digital Experiences
Guinness Chief Pint Officer
6.13 Best digital-led integrated campaign
Nandoca On Duty
6.8 Best use of content marketing
Crying is UPlifting
6.3 Best use of social & messaging platforms
Content That Connects: HOMESOY uses real Survivor Stories to drive 11,000 breast cancer screenings
6.8 Best use of content marketing
6 Real Cancer Survivors turn Influencers to Drive 11,000 cancer screenings + record sales
6.9 Best use of influencers
Insightful Creativity for a Cause: Homesoy's Stop That Dot Drives 11,000 Screenings + Empowers Women
6.17 Kancil for Good: Digital Experience
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