Pentas Glam
9. Entertainment Kancils [9.13 Use of original composition]
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creative assets
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Links:
https://www.youtube.com/watch?v=WFXeEVi4f3w&t=84s
Product/Service:
Watsons
Client:
Watsons Malaysia
Brief:
During Hari Raya, looking good is almost a tradition of its own. Malaysians spend weeks preparing to look their best, often coordinating outfits through the tradition of sedondon. But behind the picture-perfect ideal, every individual has their own style and interpretation of glam.
Solution:
Pentas Raya Glam transformed this cultural insight into a platform that positioned Watsons as the stage for Malaysians to express their Raya glam. Launched through a hero film on YouTube, the campaign brought the idea to life with a catchy soundtrack that turned “glam” into an earworm, travelling beyond the film and into popular culture.
