Malaysians love all things cheese - especially the younger, more adventurous crowd.
With a growing appetite for new and exciting flavours beyond the usual options, Marrybrown launched its smoky cheese sauce to attract new fans and take them on a bold, flavourful adventure.
Solution:
We wanted to take our audience on a bold, flavour-packed adventure - a taste so adventurous it’s out of this world and impossible to forget.
We launched a series of three films inspired by astronomical wonders, reimagining the cosmos as if it were made entirely of cheese - pulling fans into our orbit, one ooze at a time.