The Greatest Artist

6. Digital Experience Kancils [6.7 New realities]

Links:

Product/Service:

Multi-Sensory Interactive and Immersive Exhibition

Client:

FrameMotion Studio Sdn Bhd

Brief:

Following the Movement Control Order (MCO) the Malaysian public was left with a yearning for reconnection with the world, particularly within the artistic realm. The traditional canvas, though timeless, can no longer address the growing need for new artistic expressions. People are seeking a departure from the familiar, a fresh perspective, and a renewed sense of togetherness as the nation slowly emerges from the grip of the pandemic. Framemotion keenly noticed this void and recognized the need for a revival a rekindling of art in the hearts of the public.

Solution:

Framemotion's aim is to rekindle the public's interest in the arts post-MCO by introducing a transformative, AI-driven approach, "The Greatest Artist", The primary objective of the immersive experiential exhibition is to captivate and inspire visitors, breaking away from conventional art experiences and broadening creative horizons. The Greatest Artist, a thoughtfully designed 5,000 sq ft space at Pavilion Bukit Jalil reimagines art challenging traditional perceptions and was recognised as the first AI Multisensory Digital Art Exhibition in the Malaysia Book of Records.

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