Soalan Terpedas
10. Craft Kancils [10.22a BM Copywriting, Content Writing & Scriptwriting: Single]
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Links:
Product/Service:
Ayam Penyet Istimewa Marrybrown
Client:
Marrybrown
Brief:
To hype up the Ayam Penyet Istimewa Marrybrown by dramatizing its fiery spiciness — sparking curiosity and tempting everyone to try it.
Solution:
In Malaysia, Ustaz Azhar Idrus (UAI) draws huge crowds with his witty, relatable Q&A style. We tapped into this cultural familiarity — opening our radio spot with a handwritten “question” in his iconic tone, followed by a clever response that delivers our key message.
