Belanja 1 Troli

8. Brand Experience & Activation Kancils [8.8 Best small-scale brand experience & activation campaign]

Links:

Product/Service:

Ah Huat White Coffee

Client:

Power Root (M) Sdn Bhd

Brief:

Ah Huat White Coffee is facing stagnant growth even with its stronghold amongst Chinese consumers and failing to attract Malay consumers to consider its products due to it being perceived as a 'œfor Chinese only' brand. For this campaign, we needed to drive Ah Huat White Coffee penetration into the Malay segment of mixes coffee drinkers to overtake Old Town's position and become No.1 White Coffee brand in Malaysia.

Solution:

BELANJA 1 TROLI '“ A social experiment Merdeka is a national celebration where all Malaysians celebrate together regardless of race and religion. In conjunction with Merdeka, when there are a pool of Merdeka films from all of other brands, we decided to take different route '“ instead of fighting in a pool of 'based on true story', we show the true-est Malaysians story in a social experiment called Belanja 1 Troli. It's perfectly aligned with Ah Huat White Coffee's mission as we want to do good and give back to the society. We have engaged with 2 influencers '“ Pinn Yang and Mr Zach to run the Belanja 1 Troli social experiment in local supermarket. The influencers will bless the people by paying for their trolly full of basic necessity. The influencers will reach out to the potential winner by asking them if they can help to pay for the Ah Huat White Coffee by telling them that they are short of money. The influencers will then surprise the potential

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