Live Chill, No Drama with Etiqa
10. Craft Kancils [10.13b Art Direction: Campaign]

Links:
https://etiqa.com/life-insurance/
Product/Service:
Life Insurance
Client:
Etiqa Life Insurance Berhad
Brief:
Malaysians love Etiqa for their car and travel solutions, but overlook them when it comes to Life Insurance, even with their extensive offerings. Etiqa wanted to catch the Malaysian Chinese audience, who have spending power and ingrained interest in insurance, with something a little different.
Solution:
Malaysian Chinese LOVE drama. Hong Kong dramas are integral to most Malaysian Chinese families, they unite through the heightened emotions and relatability. They give us a reprieve from the drama of our own lives. What could be better than that? How about a life solution that takes care of the drama. Catch them with a hook, drama, and reel them in with a great solution, Etiqa! LIVE CHILL, NO DRAMA Just like your Hakuna Matata, we wanted people to feel that no matter the crazy drama circumstances that happened in their life, Etiqa can ease the way. Each poster tackles a different over-dramatised life problem presented in a Hong Kong drama-esque style, contrasted starkly by a confident and happy protagonist who shines brightly in the centre, protected by Etiqa.


Flag Entryx
Reason
Email
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