Senyuman Paling Bernilai Series

10. Craft Kancils [10.22b BM Copywriting: Campaign]

Links:

Product/Service:

Retail Stores & Online Marketplace

Client:

Lotus's Malaysia

Brief:

Lotus’s, still seen as the “new kid” after only three years in Malaysia, needed to earn emotional connection and trust during the most important festive season - Ramadan Raya. In a landscape dominated by long-established local favourites, Lotus’s had to prove it truly belonged by feeling instinctively, recognisably, and emotionally Melayu without saying it outright. How might we make Lotus’s feel naturally part of the Malay festive tradition, so it becomes the trusted choice for Raya?

Solution:

We crafted the Senyuman Paling Bernilai content series, inspired by 80s retro Malay films, the kind that makes people smile and remember the good old days. Each content was packed with local Malay nuances and featured Lotus’s key pillars: Groceries, Fresh Produce, Health, Beauty & Accessories and the My Lotus’s Delivery App. The story, tone and dialogue weren’t made just to sell, but to evoke warmth, nostalgia, and that familiar “kampung” feeling Malaysians hold close. We wanted people to see Lotus’s as if it had been part of Malaysian life for decades, even though it’s only been here three years.

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