HLB Connect - Your Digital Bank Plus Much More
1. Film & Branded Content Kancils [1.2a Film (Online): Single]

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Links:
Product/Service:
Financial Services
Client:
Hong Leong Bank
Brief:
Currently with the growing emergence of new digital bank players in the market, HLB wanted to reassert its place in the market. By establishing its digital banking platform, HLB Connect, as the only financial solution anyone would need.
Solution:
We demonstrated this by positioning HLB Connect as a digital bank that does so much more. Told through a main film that depicted a family man facing various situations requiring financial assistance. Regardless of the scenario, HLB Connect comes to the rescue with the 'virtual' appearance of our 'Connect crew' who solves each financial matter effortlessly, showcasing HLB Connect's convenience and accessibility from anywhere. While the chosen scenarios was an opportunity to highlight Connect's unique features not found in our competitors' banking apps.

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