SPECIAL HAIRCUT

1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]

Links:

https://www.tiktok.com/@fatcat.barbersop

Product/Service:

Barbershop

Client:

Fat Cat Barbershop

Brief:

Fat Cat Barbershop is a small independent grooming shop that thrives on humour, personality and loyal community relationships. The owner wanted to celebrate Deepavali in a way that felt local and honest. No big-budget film. No sentimental storytelling. Just something short, funny and true that could travel on social media. The challenge was simple yet difficult — how do you create a festive message that feels fresh when every brand is already flooding feeds with family drama, emotion and light?

Solution:

We found our answer in a tradition older than any advertising line “the Deepavali haircut and oil bath” In Tamil culture, grooming before Deepavali is not about style. It is about starting fresh. You clean up, clear your head and get ready for better days. Simple but meaningful. Last time it was done at home with family. Now most of us live in the city, always rushing, always busy but the tradition did not disappear, it just moved. Today, the barbershop became the new place for that reset. You sit, you laugh, you talk nonsense, you feel brand new again. Culture is not lost. It just lives in new places. That is the story we wanted to tell. Not a serious film. Not a big lecture. Just a small reminder, told with rhythm, humour and heart - the Deepavali spirit, still alive.

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