Motor Pun Boleh
11. Social & Creator Kancils [11.6 Best use of Creator Collaboration]
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Links:
https://www.youtube.com/watch?v=HPhEtiVGtOM
Product/Service:
Drive-Thru
Client:
Gerbang Alaf Restaurants Sdn Bhd
Brief:
In Malaysia, Drive-Thru is often associated with cars, leaving many motorcyclists unaware that they, too, can enjoy the same convenience. With millions of motorcyclists on Malaysian roads, McDonald’s Malaysia saw an opportunity to challenge this perception, reach an untapped audience and make Drive-Thru a more relevant choice for riders.
Solution:
We teamed up with popular local rap stars Alyph and SonaOne to remix their hit song “Pun Boleh” into a Mekdi anthem that challenged the four-wheel mindset around Drive-Thru. With their mass appeal among the very audience we wanted to reach, the duo was the perfect fit to connect with Malaysia’s motorcyclists and bring this message to life.By reimagining a song about empowerment and the belief that anything is possible, we put motorcyclists in the spotlight and transformed a familiar cultural hit into a rallying cry: Mekdi Drive-Thru convenience isn’t just for four wheels, two wheels deserve a place, too.
