Smoky Billboard

5. Design Kancils [5.11 Best use of Cultural Insights in Design]

Product/Service:

Pizza Hut Ayam Bakar

Client:

Pizza Hut Malaysia Sdn. Bhd.

Brief:

For Raya, Pizza Hut introduced the Pizza Ayam Bakar, inspired by the smoky flavors of traditional bazaar ayam bakar. How can we stand out amongst other Raya LTO's?

Solution:

When Malaysians think of Ayam Bakar the first word that usually comes to mind is SMOKE 🔥 To amplify this, we created THE WORLD'S FIRST SMOKY BILLBOARD, where instead of using smoke as an effect / design element on a static billboard, we projected our LTO directly onto the smoke itself. This unexpected execution created intrigue, driving curiosity and conversation both on-ground and online.

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