ERA Contesting Promo – TWICE: This Is For Live in KL
2. Audio Kancils [2.1a Best use of radio: Single]
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creative assets
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Links:
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Product/Service:
ERA Radio Contest – Win a Pair of Tickets to TWICE's Concert
Client:
ERA (Astro Audio) / Live Nation Malaysia
Brief:
To create an exciting contesting promo for ERA, giving listeners the chance to win a pair of tickets to TWICE's concert in Kuala Lumpur. Targeted at TWICE fans and the wider K-pop audience, the promo needed to capture attention, build anticipation and communicate the excitement of the opportunity through a high-energy audio experience that resonates with the fandom.
Solution:
A dynamic, music-driven promo that brings together multiple TWICE songs in one cohesive audio production. Through creative beat mixing, tempo changes, stuttering techniques and impactful yet tastefully placed sound effects, familiar musical elements are reworked into an energetic sonic experience which helps maintain momentum and build excitement, keeping the listener engaged while reinforcing the appeal of winning tickets to see TWICE live in Kuala Lumpur.
