DRAGON CHILD

1. Film & Branded Content Kancils [1.2a Film (Online): Single]

Product/Service:

Telco

Brief:

For this year's Chinese New Year, CelcomDigi aims to celebrate the festive spirit by highlighting the importance of inspiring the next generation. Through the campaign, we will showcase the values of growth, innovation, and cultural tradition, emphasizing how today's actions pave the way for a brighter future for the younger generation.

Solution:

CelcomDigi's 2024 Chinese New Year campaign, titled "Rhythm of Destiny," revolves around the generational belief that children born in the Year of the Dragon are destined for greatness. The campaign inspires reimagining the future by emphasizing the fuel of passion and inspiration in shaping the destiny of the upcoming generation.

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