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8. Brand Experience & Activation Kancils
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8.1 Best use of brand experience & activation (non-digital)
8.2 Best digital-led brand experience & activation
8.3 Best use of events & live experiences
8.4 Best use of sponsorships & partnerships
8.5 Best launch/relaunch
8.6 Best in-store/retail experience
8.7 Self-promotion
8.8 Best small-scale brand experience & activation campaign
8.9 Best brand experience & activation-led integrated campaign
8.10 Best use of Cultural Insights in Brand Experience & Activation
8.11 Innovation in Brand Experience & Activation
8.12 Creative Effectiveness: Brand Experience & Activation
8.13 Kancil for Good: Brand Experience & Activation
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Appa Lion Dance
8.5 Best launch/relaunch
Appa Lion Dance
8.3 Best use of events & live experiences
Appa Lion Dance
8.10 Best use of Cultural Insights in Brand Experience & Activation
Malaysia's FIRST AI Royale 2024
8.4 Best use of sponsorships & partnerships
Heidden In Plain Sight
8.10 Best use of Cultural Insights in Brand Experience & Activation
Relaunching Malaysia's Most Iconic Store
8.5 Best launch/relaunch
Jangan Kena Scam
8.9 Best brand experience & activation-led integrated campaign
Jangan Kena Scam
8.12 Creative Effectiveness: Brand Experience & Activation
Jangan Kena Scam
8.13 Kancil for Good: Brand Experience & Activation
TM: Characters of Blessing
8.2 Best digital-led brand experience & activation
Jangan Kena Scam
8.1 Best use of brand experience & activation (non-digital)
Jangan Kena Scam
8.3 Best use of events & live experiences
TM: Waves of Forgiveness
8.11 Innovation in Brand Experience & Activation
Hyrul Anuar - Self Promo
8.7 Self-promotion
Drivable Grill
8.3 Best use of events & live experiences
Drivable Grill
8.8 Best small-scale brand experience & activation campaign
Infinity Prosperity
8.7 Self-promotion
Any Excuse to Celebrate
8.2 Best digital-led brand experience & activation
Longlegs Case File
8.5 Best launch/relaunch
From Virtual Game Food To Real Life Adventure
8.2 Best digital-led brand experience & activation
From Virtual Game Food To Real Life Adventure
8.4 Best use of sponsorships & partnerships
From Virtual Game Food To Real Life Adventure
8.5 Best launch/relaunch
From Virtual Game Food To Real Life Adventure
8.12 Creative Effectiveness: Brand Experience & Activation
Malaysia's Most Malaysian Ad
8.11 Innovation in Brand Experience & Activation
BLOOOOM! Grad Fiesta
8.8 Best small-scale brand experience & activation campaign
People Not Performance '“ Humanising U Mobile's 5G Network
8.8 Best small-scale brand experience & activation campaign
SAJI - Terima Kasih Malaysia
8.8 Best small-scale brand experience & activation campaign
The Pepperonification
8.6 Best in-store/retail experience
The Pepperonification
8.8 Best small-scale brand experience & activation campaign
SAJI - Terima Kasih Malaysia
8.10 Best use of Cultural Insights in Brand Experience & Activation
Heineken Star Academy
8.8 Best small-scale brand experience & activation campaign
Heineken Star Academy : Save The Pints
8.12 Creative Effectiveness: Brand Experience & Activation
Baskin-Robbins: The Loong Pack
8.1 Best use of brand experience & activation (non-digital)
Baskin-Robbins: The Loong Pack
8.6 Best in-store/retail experience
Baskin-Robbins: The Loong Pack
8.10 Best use of Cultural Insights in Brand Experience & Activation
Biteable Medal
8.6 Best in-store/retail experience
Biteable Medal
8.3 Best use of events & live experiences
Shielder - A Masterpiece for River Peace
8.13 Kancil for Good: Brand Experience & Activation
Astro House of the Dragon Season 2
8.3 Best use of events & live experiences
Astro House of the Dragon Season 2
8.9 Best brand experience & activation-led integrated campaign
Tealive: Brewing Positivity
8.5 Best launch/relaunch
Tealive: Brewing Positivity
8.12 Creative Effectiveness: Brand Experience & Activation
Genting Sustainbiz
8.4 Best use of sponsorships & partnerships
Shell Helix Everest Launch: A Recap
8.4 Best use of sponsorships & partnerships
Own the Night
8.3 Best use of events & live experiences
Grab Stock Un-ception
8.4 Best use of sponsorships & partnerships
Her, as Told by Them
8.13 Kancil for Good: Brand Experience & Activation
Malaysia's 1st Reverse Vending Machine to collect Plaaastik Lama!
8.2 Best digital-led brand experience & activation
Malaysia's 1st Reverse Vending Machine to collect Plaaastik Lama!
8.8 Best small-scale brand experience & activation campaign
Malaysia's 1st Reverse Vending Machine to collect Plaaastik Lama!
8.9 Best brand experience & activation-led integrated campaign
Malaysia's 1st Reverse Vending Machine to collect Plaaastik Lama!
8.10 Best use of Cultural Insights in Brand Experience & Activation
Malaysia's 1st Reverse Vending Machine to collect Plaaastik Lama!
8.12 Creative Effectiveness: Brand Experience & Activation
Malaysia's 1st Reverse Vending Machine to collect Plaaastik Lama!
8.13 Kancil for Good: Brand Experience & Activation
Rexona B.O. Protect
8.1 Best use of brand experience & activation (non-digital)
Any Excuse to Celebrate
8.12 Creative Effectiveness: Brand Experience & Activation
Bask Bear: Bite Lick Enjoy
8.5 Best launch/relaunch
TM: AIDENTITI KITA
8.2 Best digital-led brand experience & activation
TM: AIDENTITI KITA
8.10 Best use of Cultural Insights in Brand Experience & Activation
TM: AIDENTITI KITA
8.11 Innovation in Brand Experience & Activation
Rexona B.O. Protect
8.12 Creative Effectiveness: Brand Experience & Activation
7-Eleven Wonderland
8.2 Best digital-led brand experience & activation
TikTok Shop Jaguh Lokal
8.1 Best use of brand experience & activation (non-digital)
TikTok Shop Jaguh Lokal
8.13 Kancil for Good: Brand Experience & Activation
BananaBro Banana Leaf Blankie
8.2 Best digital-led brand experience & activation
BananaBro Banana Leaf Blankie
8.1 Best use of brand experience & activation (non-digital)
The Calorie Absorber Pro
8.1 Best use of brand experience & activation (non-digital)
The Calorie Absorber Pro
8.5 Best launch/relaunch
The Calorie Absorber Pro
8.8 Best small-scale brand experience & activation campaign
The Calorie Absorber Pro
8.12 Creative Effectiveness: Brand Experience & Activation
Jobstreet - Better Matches
8.9 Best brand experience & activation-led integrated campaign
JDT 10th MSL 2023 CELEBRATION - CHAMP10NS DECADE OF DOMINANCE
8.3 Best use of events & live experiences
The Most Shareable Pint
8.2 Best digital-led brand experience & activation
The Most Shareable Pint
8.8 Best small-scale brand experience & activation campaign
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