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8. Brand Experience & Activation Kancils
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8.1 Best use of brand experience & activation (non-digital)
8.2 Best digital-led brand experience & activation
8.3 Best use of events & live experiences
8.4 Best use of sponsorships & partnerships
8.5 Best launch/relaunch
8.6 Best in-store/retail experience
8.7 Self-promotion
8.8 Best small-scale brand experience & activation campaign
8.9 Best brand experience & activation-led integrated campaign
8.10 Best use of Cultural Insights in Brand Experience & Activation
8.11 Innovation in Brand Experience & Activation
8.12 Creative Effectiveness: Brand Experience & Activation
8.13 Kancil for Good: Brand Experience & Activation
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Heineken Beer Shots
8.1 Best use of brand experience & activation (non-digital)
Special Cheers Of Home
8.2 Best digital-led brand experience & activation
Special Cheers Of Home
8.9 Best brand experience & activation-led integrated campaign
Special Cheers Of Home
8.13 Kancil for Good: Brand Experience & Activation
L'occitane Hotel
8.2 Best digital-led brand experience & activation
Belanja 1 Troli
8.8 Best small-scale brand experience & activation campaign
ProDiet Raja Kucing
8.13 Kancil for Good: Brand Experience & Activation
How A Korean Language Campaign Created A Storm In A Non-Korean-speaking Country
8.8 Best small-scale brand experience & activation campaign
How A Korean Language Campaign Created A Storm In A Non-Korean-speaking Country
8.10 Best use of Cultural Insights in Brand Experience & Activation
How A Korean Language Campaign Created A Storm In A Non-Korean-speaking Country
8.12 Creative Effectiveness: Brand Experience & Activation
KOLs Making A Quick Profit Off Pizza Hut
8.2 Best digital-led brand experience & activation
Looooooooongest Raya Gathering
8.10 Best use of Cultural Insights in Brand Experience & Activation
The Cola Pizza
8.5 Best launch/relaunch
Heineken Beer Shots
8.4 Best use of sponsorships & partnerships
CartonSwap
8.13 Kancil for Good: Brand Experience & Activation
SEDUCED BY FIRE
8.3 Best use of events & live experiences
SEDUCED BY FIRE
8.4 Best use of sponsorships & partnerships
Heart Mooncakes
8.10 Best use of Cultural Insights in Brand Experience & Activation
Heart Mooncakes
8.13 Kancil for Good: Brand Experience & Activation
Unifi - Geram Terminator
8.5 Best launch/relaunch
The Most Boring Ride
8.1 Best use of brand experience & activation (non-digital)
The Most Boring Ride
8.12 Creative Effectiveness: Brand Experience & Activation
Welcome to Kentucky Town!
8.3 Best use of events & live experiences
Welcome to Kentucky Town!
8.9 Best brand experience & activation-led integrated campaign
Welcome to Kentucky Town!
8.12 Creative Effectiveness: Brand Experience & Activation
Reviving Rides
8.1 Best use of brand experience & activation (non-digital)
Reviving Rides
8.8 Best small-scale brand experience & activation campaign
AKU TERIMA NESCAFÉnya
8.3 Best use of events & live experiences
AIDENTITI KITA
8.2 Best digital-led brand experience & activation
Coway Run 2022: Unite to Create
8.2 Best digital-led brand experience & activation
Coway Run 2022: Unite to Create
8.3 Best use of events & live experiences
Coway Run 2022: Unite to Create
8.11 Innovation in Brand Experience & Activation
Coway Run 2022: Unite to Create
8.12 Creative Effectiveness: Brand Experience & Activation
The progressive shipping playground
8.12 Creative Effectiveness: Brand Experience & Activation
The progressive shipping playground
8.5 Best launch/relaunch
Abang Bomba Sado Gaviscon
8.12 Creative Effectiveness: Brand Experience & Activation
Abang Bomba Sado Gaviscon
8.10 Best use of Cultural Insights in Brand Experience & Activation
Abang Bomba Sado Gaviscon
8.8 Best small-scale brand experience & activation campaign
Abang Bomba Sado Gaviscon
8.3 Best use of events & live experiences
Abang Bomba Sado Gaviscon
8.1 Best use of brand experience & activation (non-digital)
Nando's PERi-PERi101
8.1 Best use of brand experience & activation (non-digital)
Nando's PERi-PERi101
8.3 Best use of events & live experiences
Nando's PERi-PERi101
8.8 Best small-scale brand experience & activation campaign
Nando's PERi-PERi101
8.9 Best brand experience & activation-led integrated campaign
Nando's PERi-PERi101
8.12 Creative Effectiveness: Brand Experience & Activation
VIU Hilang - What Went On In Kg. Seri Daik
8.2 Best digital-led brand experience & activation
VIU Hilang - What Went On In Kg. Seri Daik
8.5 Best launch/relaunch
VIU Hilang - What Went On In Kg. Seri Daik
8.12 Creative Effectiveness: Brand Experience & Activation
ZUS Coffee Buatan Malaysia
8.3 Best use of events & live experiences
ZUS Coffee Buatan Malaysia
8.4 Best use of sponsorships & partnerships
ZUS Coffee Buatan Malaysia
8.10 Best use of Cultural Insights in Brand Experience & Activation
Welcome to Kentucky Town!
8.5 Best launch/relaunch
The Making of Legends
8.4 Best use of sponsorships & partnerships
Intel - The Greatest Loot Hunt
8.8 Best small-scale brand experience & activation campaign
Maxis eKelas: Level Up Learning
8.13 Kancil for Good: Brand Experience & Activation
Edelweiss - Unwind
8.3 Best use of events & live experiences
Edelweiss - Unwind
8.12 Creative Effectiveness: Brand Experience & Activation
Durex Academy
8.2 Best digital-led brand experience & activation
Netflix Makan Angin
8.3 Best use of events & live experiences
Netflix Makan Angin
8.5 Best launch/relaunch
TIGER DEN. UNCAGE BOLDNESS
8.2 Best digital-led brand experience & activation
TIGER DEN. UNCAGE BOLDNESS
8.3 Best use of events & live experiences
VIU Hilang - What Went On In Kg. Seri Daik
8.10 Best use of Cultural Insights in Brand Experience & Activation
WONDA At Every Corner
8.5 Best launch/relaunch
WONDA At Every Corner
8.6 Best in-store/retail experience
WONDA At Every Corner
8.9 Best brand experience & activation-led integrated campaign
WONDA At Every Corner
8.10 Best use of Cultural Insights in Brand Experience & Activation
WONDA At Every Corner
8.12 Creative Effectiveness: Brand Experience & Activation
Aku Budak Kepci
8.4 Best use of sponsorships & partnerships
WONDA At Every Corner
8.3 Best use of events & live experiences
Koleksi Raya LazLook
8.3 Best use of events & live experiences
Nando's Decemberfest
8.6 Best in-store/retail experience
Nando's Decemberfest
8.10 Best use of Cultural Insights in Brand Experience & Activation
Durex Academy
8.12 Creative Effectiveness: Brand Experience & Activation
ZUS Coffee Buatan Malaysia
8.1 Best use of brand experience & activation (non-digital)
Calpis with Aina on Fly FM
8.11 Innovation in Brand Experience & Activation
KancilAwards_The Hero's Journey
8.7 Self-promotion
Goodday KidSTART, Malaysia's record-setting kidpreneur challenge!
8.1 Best use of brand experience & activation (non-digital)
Goodday KidSTART, Malaysia's record-setting kidpreneur challenge!
8.2 Best digital-led brand experience & activation
Goodday KidSTART, Malaysia's record-setting kidpreneur challenge!
8.3 Best use of events & live experiences
Goodday KidSTART, Malaysia's record-setting kidpreneur challenge!
8.8 Best small-scale brand experience & activation campaign
Goodday KidSTART, Malaysia's record-setting kidpreneur challenge!
8.9 Best brand experience & activation-led integrated campaign
Goodday KidSTART, Malaysia's record-setting kidpreneur challenge!
8.10 Best use of Cultural Insights in Brand Experience & Activation
Goodday KidSTART, Malaysia's record-setting kidpreneur challenge!
8.11 Innovation in Brand Experience & Activation
Goodday KidSTART, Malaysia's record-setting kidpreneur challenge!
8.13 Kancil for Good: Brand Experience & Activation
The Endangered Packs
8.3 Best use of events & live experiences
The Endangered Packs
8.12 Creative Effectiveness: Brand Experience & Activation
Market leader becomes thought leader, with heroes and a band hunt!
8.3 Best use of events & live experiences
Market leader becomes thought leader, with heroes and a band hunt!
8.8 Best small-scale brand experience & activation campaign
Adult Diaper Market leader becomes thought leader, with heroes and a band hunt!
8.10 Best use of Cultural Insights in Brand Experience & Activation
Cheese Codes
8.11 Innovation in Brand Experience & Activation
Cheese Codes
8.8 Best small-scale brand experience & activation campaign
Adult Diaper Market leader becomes thought leader, with heroes and a band hunt!
8.11 Innovation in Brand Experience & Activation
Cheese Codes
8.2 Best digital-led brand experience & activation
Adult Diaper Market leader becomes thought leader, with heroes and a band hunt!
8.13 Kancil for Good: Brand Experience & Activation
Cheese Codes
8.4 Best use of sponsorships & partnerships
Olirkiratu Marketplace
8.4 Best use of sponsorships & partnerships
Coway: The Art Of Dreaming
8.2 Best digital-led brand experience & activation
Coway: The Art Of Dreaming
8.11 Innovation in Brand Experience & Activation
Coway: The Art Of Dreaming
8.12 Creative Effectiveness: Brand Experience & Activation
Vibe Kopi Susu
8.5 Best launch/relaunch
McDDoDaDip
8.4 Best use of sponsorships & partnerships
Ayam Goreng McD: Bukan Macam Biasa
8.9 Best brand experience & activation-led integrated campaign
Reconnecting Mealtimes With Pepsi
8.2 Best digital-led brand experience & activation
Emoji-Nation
8.2 Best digital-led brand experience & activation
Emoji-Nation
8.11 Innovation in Brand Experience & Activation
Smile Collection
8.1 Best use of brand experience & activation (non-digital)
Smile Collection
8.10 Best use of Cultural Insights in Brand Experience & Activation
Smile Collection
8.13 Kancil for Good: Brand Experience & Activation
___ ___ ___ ___ ___ ___ ___ ___ /\ \ /| | /\__\ /\ \ /\ \ /\ \ /\ \ /\ \ /::\ \ ___ |:| | /:/ _/_ /::\ \ /::\ \ /::\ \ ___ /::\ \ /::\ \ /:/\:\__\ /\__\ |:| | /:/ /\__\ /:/\:\__\ /:/\:\ \ /:/\:\__\ /\__\ /:/\:\ \ /:/\:\__\ /:/ /:/ / /:/__/ __|:|__| /:/ /:/ _/_ ___ ___ /:/ /:/ / /:/ /::\ \ /:/ /:/ / /:/ / /:/ \:\ \ /:/ /:/ / /:/_/:/ / /::\ \ /::::\__\_____ /:/_/:/ /\__\ /\ \ /\__\ /:/_/:/__/___ /:/_/:/\:\__\ /:/_/:/ / /:/__/ /:/__/ \:\__\ /:/_/:/__/___ \:\/:/ / \/\:\ \__ ~~~~\::::/___/ \:\/:/ /:/ / \:\ \ /:/ / \:\/:::::/ / \:\/:/ \/__/ \:\/:/ / /::\ \ \:\ \ /:/ / \:\/:::::/ / \::/__/ ~~\:\/\__\ |:|~~| \::/_/:/ / \:\ /:/ / \::/~~/~~~~ \::/__/ \::/__/ /:/\:\ \ \:\ /:/ / \::/~~/~~~~ \:\ \ \::/ / |:| | \:\/:/ / \:\/:/ / \:\~~\ \:\ \ \:\ \ \/__\:\ \ \:\/:/ / \:\~~\ \:\__\ /:/ / |:|__| \::/ / \::/ / \:\__\ \:\__\ \:\__\ \:\__\ \::/ / \:\__\ \/__/ \/__/ |/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/