8. Brand Experience & Activation Kancils



KFC Raya Meowriah

8.10 Best use of Cultural Insights in Brand Experience & Activation
KFC Bukan Cinta Biasa

8.8 Best small-scale brand experience & activation campaign
KFC Bukan Cinta Biasa

8.3 Best use of events & live experiences
Puasa Play

8.2 Best digital-led brand experience & activation
Puasa Play

8.5 Best launch/relaunch
Puasa Play

8.8 Best small-scale brand experience & activation campaign
Puasa Play

8.9 Best brand experience & activation-led integrated campaign
Puasa Play

8.10 Best use of Cultural Insights in Brand Experience & Activation
Puasa Play

8.12 Creative Effectiveness: Brand Experience & Activation
Ranger Enterprise Solutions

8.1 Best use of brand experience & activation (non-digital)
Ranger Enterprise Solutions

8.5 Best launch/relaunch
Bride from the Past

8.5 Best launch/relaunch
Bride from the Past

8.8 Best small-scale brand experience & activation campaign
Bride from the Past

8.10 Best use of Cultural Insights in Brand Experience & Activation
#BazirRamadan (Wasteful Ramadan)

8.13 Kancil for Good: Brand Experience & Activation
Hand Sign(age)

8.1 Best use of brand experience & activation (non-digital)
Hand Sign(age)

8.3 Best use of events & live experiences
Tiger Crystal Coldpot

8.3 Best use of events & live experiences
Tiger Crystal Coldpot

8.6 Best in-store/retail experience
Breaking The Armpit Code

8.2 Best digital-led brand experience & activation
Breaking The Armpit Code

8.5 Best launch/relaunch
Breaking The Armpit Code

8.9 Best brand experience & activation-led integrated campaign
Breaking The Armpit Code

8.10 Best use of Cultural Insights in Brand Experience & Activation
Heineken® AghPay

8.2 Best digital-led brand experience & activation
Heineken® AghPay

8.3 Best use of events & live experiences
Ini Rumah Kita

8.2 Best digital-led brand experience & activation
Ini Rumah Kita

8.10 Best use of Cultural Insights in Brand Experience & Activation
Smoky Billboard

8.6 Best in-store/retail experience
Smoky Billboard

8.10 Best use of Cultural Insights in Brand Experience & Activation
Lagu Teristimewa: Helo Malaysia

8.4 Best use of sponsorships & partnerships
The Unofficial Energy Source

8.3 Best use of events & live experiences
The Unofficial Energy Source

8.8 Best small-scale brand experience & activation campaign
The Unofficial Energy Source

8.10 Best use of Cultural Insights in Brand Experience & Activation
Fans Fries Meal

8.5 Best launch/relaunch
Fans Fries Meal

8.8 Best small-scale brand experience & activation campaign
The Haval H6 Ultimate Fuel Challenge Demo

8.3 Best use of events & live experiences
The Haval H6 Ultimate Fuel Challenge Demo

8.5 Best launch/relaunch
Aiken Invents The God Of Beauty

8.2 Best digital-led brand experience & activation
Aiken Invents The God Of Beauty

8.5 Best launch/relaunch
Aiken Invents The God Of Beauty

8.9 Best brand experience & activation-led integrated campaign
Aiken Invents The God Of Beauty

8.10 Best use of Cultural Insights in Brand Experience & Activation
Aiken Invents The God Of Beauty

8.12 Creative Effectiveness: Brand Experience & Activation
City's Heart Beat 大城心事

8.2 Best digital-led brand experience & activation
One Cent Thief 2

8.1 Best use of brand experience & activation (non-digital)
One Cent Thief 2

8.3 Best use of events & live experiences
One Cent Thief 2

8.5 Best launch/relaunch
Panasonic Rakan Bersih Ceria Changes Kids' Toilet Behaviour

8.12 Creative Effectiveness: Brand Experience & Activation
Panasonic Rakan Bersih Ceria: Making an impact where no one would.

8.13 Kancil for Good: Brand Experience & Activation
Queue-T

8.8 Best small-scale brand experience & activation campaign
PETRONAS 50th Anniversary

8.13 Kancil for Good: Brand Experience & Activation
U Max Nike AF1

8.2 Best digital-led brand experience & activation
U Max Nike AF1

8.5 Best launch/relaunch
The Restaurant That Travelled Back In Time

8.6 Best in-store/retail experience
Klinik Pontianak

8.3 Best use of events & live experiences
Klinik Pontianak

8.5 Best launch/relaunch
Klinik Pontianak

8.8 Best small-scale brand experience & activation campaign
Klinik Pontianak

8.9 Best brand experience & activation-led integrated campaign
MY FM BIG SHOW 2025

8.3 Best use of events & live experiences
MY FM BIG SHOW 2025

8.4 Best use of sponsorships & partnerships
Systema - Gum Health Reveal

8.2 Best digital-led brand experience & activation
Systema - Gum Health Reveal

8.11 Innovation in Brand Experience & Activation
Fresh & White - Borneo Limited Edition Packs

8.1 Best use of brand experience & activation (non-digital)
Fresh & White - Borneo Limited Edition Packs

8.10 Best use of Cultural Insights in Brand Experience & Activation
This Is Gazoo Racing MTV

8.1 Best use of brand experience & activation (non-digital)
The People’s Search

8.8 Best small-scale brand experience & activation campaign
Hip Hop Annual Report

8.4 Best use of sponsorships & partnerships
Hip Hop Annual Report

8.5 Best launch/relaunch
CHAPTER 2: The Unstoppable Legacy

8.3 Best use of events & live experiences
KFC Treats: Giving Our Small Bites Their Big Break

8.5 Best launch/relaunch
QL Eggs Break And Shine

8.1 Best use of brand experience & activation (non-digital)
Stealth Pizza

8.1 Best use of brand experience & activation (non-digital)
QL Eggs Break And Shine

8.3 Best use of events & live experiences
QL Eggs Break And Shine

8.4 Best use of sponsorships & partnerships
QL Eggs Break And Shine

8.5 Best launch/relaunch
QL Eggs Break And Shine

8.9 Best brand experience & activation-led integrated campaign
Cosmoderm, MyBestie

8.8 Best small-scale brand experience & activation campaign
Negeri Paling Berapi

8.8 Best small-scale brand experience & activation campaign
Negeri Paling Berapi

8.9 Best brand experience & activation-led integrated campaign
Negeri Paling Berapi

8.10 Best use of Cultural Insights in Brand Experience & Activation
Negeri Paling Berapi

8.12 Creative Effectiveness: Brand Experience & Activation
Wedding Crashers

8.4 Best use of sponsorships & partnerships
Wedding Crashers

8.10 Best use of Cultural Insights in Brand Experience & Activation
Wedding Crashers

8.12 Creative Effectiveness: Brand Experience & Activation
SuperMummy

8.2 Best digital-led brand experience & activation
SuperMummy

8.8 Best small-scale brand experience & activation campaign
Fortune Draw

8.2 Best digital-led brand experience & activation
Fortune Draw

8.8 Best small-scale brand experience & activation campaign
Fortune Draw

8.10 Best use of Cultural Insights in Brand Experience & Activation
U Max Nike AF1

8.11 Innovation in Brand Experience & Activation
InnuNando's

8.1 Best use of brand experience & activation (non-digital)
Spot Paling Power

8.5 Best launch/relaunch
Energy For Good

8.13 Kancil for Good: Brand Experience & Activation
PETRON PASTI OK

8.10 Best use of Cultural Insights in Brand Experience & Activation
THE TRAFFORD DEN

8.3 Best use of events & live experiences
Guinness Chief Pint Officer

8.9 Best brand experience & activation-led integrated campaign
THE TRAFFORD DEN

8.4 Best use of sponsorships & partnerships
THE TRAFFORD DEN

8.8 Best small-scale brand experience & activation campaign
The Ultimate Elevator Pitch: Turning Banking into a Film and a Celebration of Entrepreneurship

8.11 Innovation in Brand Experience & Activation



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