PETRONAS Raya 2026 - Seindah Ramadan
1. Film & Branded Content Kancils [1.2a Film (Online): Single]
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Links:
https://youtu.be/8zjA7V8i1IE
Product/Service:
Service
Client:
PETRONAS
Brief:
In a crowded festive landscape where emotional family stories and balik kampung narratives are commonplace, how can PETRONAS create a Hari Raya campaign that feels fresh, culturally authentic and emotionally distinctive, while strengthening its connection with Malaysians?
Solution:
THE SITUATION
In the month of Ramadan, every good deed is rewarded with multiplied pahala. And so, we see most Muslims striving to do as much good to collect all their pahala. Then Raya comes and this need to do good takes a back seat as they focus on celebrating the best they can.
THE INSIGHT
This rush of goodness in the month of Ramandan might seem like a good thing, but for those who benefited from the good deeds experienced a reversed celebration. For them, Ramadan became a joyous occasions filled with buka puasas, gifts, and invites to all the events. But when Raya came, they were forgotten once more.
THE STORY
So we told the tale of 2 girls, who could not wait for Ramadan and all the excitement that came with it. But unlike most Malaysians, they dreaded the 1st day of Raya. As they celebrated Raya morning with a quiet somberness, we revealed that these two girls were one of many who lived in an orphanage.
