Camni Baru Syiok
10. Craft Kancils [10.9 Music in Film Content]
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Links:
https://www.youtube.com/watch?v=0xM5i0XSQfw
Product/Service:
FMCG
Client:
Nestle Malaysia (Maggi)
Brief:
Maggi Syiok is all about bold flavors and a bolder generation. To connect with these young, adventurous eaters, we needed to go beyond traditional marketing. We embarked on a deep dive into their world, crafting unique personas for each flavor that embody their spirit, their passions, and their love for authentic Malaysian taste. These aren't just product descriptions; they're reflections of the vibrant individuals who inspire us, a testament to the power of flavour to connect and ignite a new generation of Maggi lovers.
Solution:
Flavor is just the beginning. To truly capture the spirit of each Maggi Syiok persona, we crafted a unique sonic identity for each flavor, creating a multi-sensory experience that resonates with our young, diverse audience.
Imagine:
Kari Kaw: Pulses with the energy of hyper-bold music, reflecting its fiery personality.
Tom Yam Kaw: Whispers sweet nothings with Thai ballad-inspired melodies, capturing its romantic charm.
Cili Ala Kampung: Embraces the soul of Malaysia with traditional Malay music elements, grounding it in authenticity.
Aglio Olio: Swirls with the drama of OTT Italian opera, showcasing its sophisticated, urban edge.
This sonic branding isn't just a gimmick; it's a strategic tool to create distinct personalities for each SKU. From radio ads to online films, each flavor will have its own unforgettable sound, amplifying its unique appeal and forging a deeper connection with our target audience.
