Capitaland Orchard Heights
10. Craft Kancils [10.9 Music in Film Content]
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Links:
https://www.youtube.com/watch?v=87uW7IWsmD8
Product/Service:
CapitaLand Orchard Heights
Client:
CapitaLand Việt Nam
Brief:
Create an original music track that captures the spirit of youthful energy; the feeling of setting off on an adventure, living in the moment, and finding joy in spontaneity. The music should evoke freedom, playfulness, and a sense of movement; like jumping into a car with friends, taking a detour, laughing until your face hurts, or chasing the sun until it sets. This track will serve as the heartbeat for content that showcases fun, human connection, and the thrill of exploring life with curiosity and confidence.
Solution:
To bring to life the energy of adventure, spontaneity, and youthful joy, the solution lies in creating a music track that doesn’t just accompany the visuals; it drives them. This composition will be a sonic embodiment of movement, friendship, curiosity, and that wide-open feeling of possibility that defines youth. Whether it’s a road trip with the windows down, dancing barefoot on a rooftop, or getting lost in a new city, the music will act as the heartbeat of these moments. Energizing, uplifting, and unforgettable.
