Saji Terima Kasih Malaysia: Rentak & Sajian
1. Film & Branded Content Kancils [1.2a Film (Online): Single]
case board
×
![]()
creative assets
×
![]()
×
![]()
Links:
Product/Service:
Saji
Client:
Delima Oil Products Sdn. Bhd.
Brief:
As a brand that has been part of Malaysian kitchens for 25 years, SAJI understood that food and music are deeply rooted in Malaysian life. Both have the power to bring people together, creating connection beyond race, background, or belief.
The challenge was to express this truth in a way that feels authentic, emotional, and lasting. SAJI wanted to capture how unity already exists in our daily rhythm and show it in a form that Malaysians could see, hear, and feel together.
Solution:
We created Rentak & Sajian, a musical short film that turns Malaysia’s cultural rhythm into a story of unity.
The film captures Malaysians from all walks of life, each with their own way of cooking and their own character. These moments come together through an original pop anthem that mirrors the different personalities and rhythms of everyday life.
Through the blend of storytelling and music, the film allowed audiences to experience unity in its simplest form. It became a reflection of who we are, different in many ways yet always moving together as one.
