Pulang ( Homecoming)
12. Craft Kancils [12.22a BM Copywriting, Content Writing & Scriptwriting: Single]
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Links:
https://youtu.be/AW9IKHTFLqk
Product/Service:
McD Foldover
Client:
Gerbang Alaf Restaurants Sdn Bhd
Brief:
Raya films are a fiercely competitive space in Malaysia, where brands vie to capture hearts through stories that reflect the spirit of the celebration. As a newcomer to this territory, Mekdi needed a relatable Raya truth that would resonate with everyday Malaysians and give them a meaningful reason to connect with the brand.
Solution:
We created Pulang, a heartfelt Raya film that reframed ‘balik kampung’ as a reason to keep family bonds and traditions alive, even when the parents who once brought everyone home are no longer around. Through a middle sibling’s efforts to reunite his family at their long-abandoned kampung home, we reminded Malaysians that a family home is always worth returning to.
