Cortisol Canvas

12. Craft Kancils [12.15a Illustration: Single]

case board

creative assets

Links:

Product/Service:

Home Internet

Client:

Time Internet

Brief:

Brief: While all home internet providers claims to be the fastest, no one claims to be the most stable. Time Internet differs from other internet providers as they own 100% of the end-to-end fibre optic network (rather than leasing from other providers) which helps reduce peak-hour slowdowns and connection drops that commonly happen with older copper infrastructure. We need to find a way to showcase the beauty of ‘Internet That Just Works’ without getting into the category cliches.

Solution:

Insight: Modern life is an unspoken accumulation of micro-stressors. Traffic jams, passive-aggressive emails, unread notifications — we absorb this invisible chaos all day long, silently filling our emotional meters to the brim. When we finally get home, we are at our absolute breaking point. At that exact moment, the home environment needs to be a sanctuary. We cannot afford even a single micro-stressor like a lagging video or a dropped connection to tip us over the edge. Idea: We designed a massive, Wimmelbilder-style illustration, a monochromatic chaos of hundreds of micro-stressors. Every inch of the canvas is saturated with frustrating, anxiety-inducing scenes, from a man on a hamster wheel to office workers drowning in paper. The sheer density of the image forces the viewer to experience the cognitive load and "broken flow" of a sub-par connection. By rendering life’s stress in gritty, analog ink-work, we created a sensory baseline of anxiety. This ensures that when the eye reaches the clean pink space with Time’s messaging, the relief isn't just visual. It’s biological.

Previous Next