Every Support Counts
10. Craft Kancils [10.10 Sound Design in Film Content]
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Links:
https://www.youtube.com/watch?v=loZmDJO70SM
Product/Service:
Ministry of Culture, Community and Youth (MCCY) Singapore
Client:
Singapore Government
Brief:
To support a narrative about growth through effort, the sound design should offer a sense of focus, movement, and momentum, designed to evolve from quiet intentionality into something strong, clear, and expansive.
Use immersive, emotionally compelling sound design to express the essence of striving, discipline, and ambition; the inner push to grow, rise, and refine. The final result should feel powerful, minimal yet deeply resonant, with a progression that mirrors effort transformed into achievement.
Solution:
Our sound design harnesses subtle intensity to express the emotional journey of ambition, effort, and growth with focuses on carefully crafted, restrained textures. Soft pulses, nuanced layers, and tactile movements that communicate depth without overwhelming the audience. This subtlety invites them to lean in, feel the tension and connect with the understated strength of purposeful action.
