Capitaland Orchard Heights
10. Craft Kancils [10.10 Sound Design in Film Content]
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Links:
https://www.youtube.com/watch?v=87uW7IWsmD8
Product/Service:
CapitaLand Orchard Heights
Client:
CapitaLand Việt Nam
Brief:
To support a dynamic visual narrative full of movement, energy, and unpredictability, the sound design should feel alive, kinetic, and emotionally charged, not music-driven, but percussive, textured, and playfully abstract. It should amplify the sense of motion, creativity, and youth without relying on traditional musical structure.
Soundscape should be expressive and full of surprise and tactile layers that mirror the vibrancy and unpredictability of youth. It should convey a sense of forward motion, but never feel rigid; always on the edge of the unexpected.
Solution:
To capture the essence of youthful energy, spontaneous adventure, and carefree joy, we focused on crafting a playful, dynamic auditory world that mirrors the highs, laughs, and unexpected turns of real-life fun using textural, rhythmic, and environmental sound elements; making every moment feel alive, immersive, and irresistibly fun.
