Dengue Strikes without Warning
10. Craft Kancils [10.4a Film Editing: Single]
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Links:
https://www.facebook.com/share/v/1Az77y3xmo/
Product/Service:
Public Service Announcement
Client:
Takeda
Brief:
Dengue symptoms can lead to death. Unfortunately, not many Malaysians know this. While fever is the common indicator, most Malaysians tend to brush it off, thinking that it might not be dengue. It is this assumption that can cost them their lives. By the time the symptoms worsen, it's too late to change the outcome. We need to highlight the severity of dengue symptoms in our communications
Solution:
The story of a young boy succumbing to severe dengue symptoms may appear simple, but it demanded complex execution. Bringing it to life required careful planning for seamless storytelling. From the start, precise shots were captured to elegantly depict the symptoms' progression from bad to worse while elevating the viewer's emotional response to dengue's devastating impact.
