This is Malaysian Hospitality
1. Film & Branded Content Kancils [1.2a Film (Online): Single]

Links:
https://www.youtube.com/watch?v=Q9MWJArxl4U
Product/Service:
Travel
Client:
Malaysia Airlines
Brief:
After the travel industry was on a hiatus due to the pandemic, people were finally able to fly again. Malaysia Airlines wanted to send a love letter to Malaysians to invite them back to the skies.
Solution:
'To all Malaysians, selamat pulang ke Tanah Air ' It's an announcement that carries a huge significance to Malaysians. A familiar reminder of their home sweet home. Malaysia Airlines wanted to return to basics and remind the world about what the brand has stood for since day one the warmth, care, and kindness passed down from generation to generation. We made it a mission to celebrate what it means to be Malaysia's most memorable local airline by highlighting Malaysian Hospitality, a culture that is innate in not only the brand's ethos but every single Malaysian out there. This film taps into that by depicting everyday Malaysians under normal day-to-day circumstances, being their hospitable best.


Flag Entryx
Reason
Email
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