The Multi-Currency Account That Speaks Your Language
4. Outdoor Kancils [4.3b Best use of digital screens: Campaign]
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Links:
Product/Service:
RHB Multi-Currency Banking Account
Client:
RHB Bank Berhad
Brief:
When Malaysians travel, fintech travel cards dominate the conversation. Consumers view traditional banks as rigid and domestic. But RHB's Multi-Currency Account offers superior multi-currency utility. How do we let people know we offer the same services and a lot more?
Solution:
Malaysians are natural polyglots, seamlessly blending colloquialisms with global pop culture.We bridged everyday banking actions with foreign travel greetings into a series of contextually placed portmanteaus.
Deployed across digital screens, bank branches, and airport terminals right beside traditional money changers,
the campaign turned financial transactions into cultural connections, proving RHB is the only multi-currency account built for the borderless traveler who still wants to bank better at home.
