Iftar O'clock
11. Social & Creator Kancils [11.3 Best use of Social Platforms]
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Links:
Product/Service:
7-Eleven
Client:
7-Eleven
Brief:
During Ramadan, millions of Malaysians check their local iftar time every day, often on their phones. But the time differs by location and shifts throughout the month, creating a repeated social behaviour around one simple question: “What time is iftar?”
7-Eleven had little relevance at that moment. They needed to use social in a way that matched how Malaysians already consumed Ramadan information: quickly, locally and repeatedly throughout the month.
Solution:
So 7-Eleven became the time of iftar. Using official JAKIM timings, the brand created location-specific social posts featuring digitally altered photos of real 7-Eleven storefronts across Malaysia, each displaying its local iftar time.
As timings shifted, the posts changed with them. By combining familiar store imagery with useful local information in a social-first format, 7-Eleven turned everyday feeds into timely Ramadan touchpoints. The brand became more relevant, shareable and naturally part of the Ramadan conversation.
