Taste the Wild Side of BBQ

4. Outdoor Kancils [4.10 Creative Effectiveness: Outdoor]

Product/Service:

F&B

Client:

Nando's Malaysia

Brief:

Nando’s was coming up with a new barbecue flavour. But everyone and their mother already had barbecue on their menu. They all looked delicious. They all looked drippy. And they all tasted like… Well, barbecue. However, our barbecue had Nando’s signature PERi-PERi chillies. And when PERi-PERi meets barbecue, it made for a wild flavour.

Solution:

Missing visuals. Upside down ads. Forgotten copy. To show a flavour that tasted as wild as PERi-BBQ was, we went full feral in every time we showed up. And people could not help but point out everything ‘wrong’ that we did right.

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