Toyota Gazoo Racing - Brand Film
10. Craft Kancils [10.1a Film Direction: Single]
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Links:
https://www.instagram.com/reel/DL9o29FPPgr/
Product/Service:
Automotive Industry
Client:
UMW Toyota Sdn. Bhd.
Brief:
Toyota Gazoo Racing needed to earn credibility from real motorsport fans in Malaysia. Not with gimmicks. Not with CGI. But with the truth of racing: skill, speed and consequence. Motorsport fans value authenticity. They can immediately recognise what is real and what is staged. To earn credibility, the experience must be genuine, not simulated.
Solution:
Shot on real Malaysian roads with TGR drivers, the production relied on rehearsed driving lines, coordinated stunt timing, practical effects, detailed shot-by-shot continuity, and a combination of chase cars, rig systems and FPV drones, all executed under strict safety supervision to ensure every frame was captured in camera with no CGI. One car was hurt by the action-packed sequence, and the rest was history.
