MY FM Lay Zhang “Flawed Clown” Ticketing Promo
2. Audio Kancils [2.1a Best use of radio: Single]
creative assets
×
![]()
×
![]()
×
![]()
Links:
Product/Service:
Lay Zhang “Flawed Clown” New Album Global Listening Event Ticketing Promo
Client:
ACO Media / MY FM (Astro Audio)
Brief:
The challenge is to create an engaging and attention-grabbing audio promo that builds excitement for the concert, captures the attention of radio listeners, and encourages them to purchase tickets.
Solution:
The creative approach was to weave 10 of the artist’s songs into a high-energy radio promo under one minute. By maintaining a consistent tempo and musical flow, each song transitions seamlessly into the next, creating a cohesive listening experience without losing its energy. Rhythmic edits and dynamic build-ups add excitement and momentum, resulting in a punchy, engaging promo that showcases the artist’s musical style and builds anticipation for the concert.
