Honda Prelude - Dare to Dream

12. Craft Kancils [12.10 Sound Design in Film Content]

case board

case film

creative assets

Links:

https://youtube.com/shorts/R-R9PXL-5f4?si=83QGLBfttt0VfZur

Product/Service:

All-New Prelude

Client:

Honda Malaysia

Brief:

The iconic Honda Prelude returns after a 25-year absence with S+ Shift as Malaysia’s first hybrid coupé. But it returns to a very different market - one dominated by flashy automotive ads with library tracks, predictable edgy tunes and A.I. voiceovers.

Solution:

A DRIVE THAT SOUNDS AS GOOD AS IT FEELS. The Honda Prelude doesn’t need to be loud to make an entrance. It just needed to bring back the joy of being behind the wheel, especially with the debut of the new S+ Shift. We crafted our audio around the hum of the hybrid engine, layering it with nature sounds and futuristic textures. We created an immersive soundscape that draws the audience into the shifting intensity of the drive. As S+ Shift kicks in, the sound intensifies, heightening the sense of exhilaration. SEE Optical techniques and dynamic camerawork to create the sensation of accelerating into hyperspeed. HEAR A crafted soundscape built around the rising and falling rhythm of the hybrid engine, immersing the audience into the world of S+ Shift. FEEL Visuals and audio work in tandem to stir emotion and create a sense of oneness between driver and vehicle.

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