Aku Budak Kepci

8. Brand Experience & Activation Kancils [8.4 Best use of sponsorships & partnerships]

Product/Service:

KFC

Client:

KFC Malaysia

Brief:

To celebrate its 50th Anniversary, KFC wanted to collaborate with an icon that was equally local and original in the eyes of Malaysians. Who could KFC best partner with for a finger lickin' good collaboration?

Solution:

We partnered with local legend Ujang, known for his iconic illustration style among Malaysians through his comics and magazines. Working closely with Ujang and giving his illustrations a new breath of life, we released a limited-edition fashion collection. The 'Koleksi Aku Budak Kepci' was sold exclusively at Kentucky Town, KFC's 50th Anniversary Celebration.

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