Malaysia's Most Malaysian Ad
6. Digital Experience Kancils [6.1 Best use of web platforms]
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Links:
http://malaysiakita.perodua.com.my/
Product/Service:
Perodua
Client:
Perusahaan Otomobil Kedua Sendirian Berhad
Brief:
As Malaysia's most beloved car brand, Perodua has always been about people first. So, when it came to this year's National Day campaign, how could we stay true to Perodua's people-first philosophy and make it a collective effort co-created by the people?
Solution:
Malaysia's Most Malaysian Ad - get Malaysians to choose what they want to see in a National Day ad. We created a microsite where Malaysians could share their version of Malaysia by selecting Malaysian keywords. These were then fed to AI every day and interpreted into a single image. The ad evolved daily as more keywords were added to make it more Malaysian.
