Unexpected Delivery
10. Craft Kancils [10.1a Film Direction: Single]
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Links:
Product/Service:
Transportation & Delivery Service
Client:
GrabTaxi Holdings Pte. Ltd.
Brief:
How to explain a connection between a mother and son who live far away, using Grab latest feature.
with the key message:
with Grab Intercity Deliveries, you were always feel at home.
Solution:
To connect it with Grab, we utilizing the feature that is Grab intercity deliveries, so that the son can fulfill anything his mother needs even though he lives far away from her.
and with Grab... it can handle everything quick that distant does not matter anymore.
That's the soul.
Main device that are representing the whole video is periscope on top of the helmet. With Grab... the son always know what the mother needs.. as if he never left.
The strong visual of the commercial that are being shown resulted that only very few dialogues & VO are involved throughout the 3 minutes duration of the commercial because everything was conveyed through the visuals.
