Mister Potato - Seveteen Jinjja Crunch

8. Brand Experience & Activation Kancils [8.12 Creative Effectiveness: Brand Experience & Activation]

Product/Service:

Mister Potato

Client:

MAMEE-Double Decker (M) Sdn. Bhd.

Brief:

Mister Potato was losing its flavour with the Gen Zs. A campaign was needed to drive popularity and awareness of a new Korean flavour chips launch, with the target being a more flavour-adventurous younger market.

Solution:

We disguised a limited-edition Mister Potato flavour launch as a full-blown K-pop comeback tour. Not just borrowing the look of K-pop, but hijacking its entire playbook: teasers, music videos, collectible packs, fan service and a superstar finale.

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