Unifi - Geram Terminator
8. Brand Experience & Activation Kancils [8.5 Best launch/relaunch]

Links:
Product/Service:
Fixed Mobile Convergence Plan
Client:
Unifi
Brief:
Once upon a time, everyone had a gazillion bills to pay. So Unifi created the first ever convergence plan that combined Wi-Fi, mobile, and streaming, all in one. A one-of-a-kind product that saves everyone from a lot of GERAM. How do we launch the plan with a bang? Our insight: whenever we see cute things, our brain releases dopamine and washes away all our GERAM. Just like Unifi's game-changing convergence plan. So what if we made the plan itself cute?
Solution:
We created Yunni, the adorable hero of our convergence plan. More than a mere mascot, Yunni brought convergence to every corner, moving seamlessly from the big screens right to the streets. In just 2 weeks, Yunni won the hearts of Malaysians everywhere, eventually starting a Cult Of Convergence around her. The campaign was so successful, Yunni got promoted from the face of convergence, to the face of Unifi.


Flag Entryx
Reason
Email
___ ___ ___ ___ ___ ___ ___ ___ /\ \ /| | /\__\ /\ \ /\ \ /\ \ /\ \ /\ \ /::\ \ ___ |:| | /:/ _/_ /::\ \ /::\ \ /::\ \ ___ /::\ \ /::\ \ /:/\:\__\ /\__\ |:| | /:/ /\__\ /:/\:\__\ /:/\:\ \ /:/\:\__\ /\__\ /:/\:\ \ /:/\:\__\ /:/ /:/ / /:/__/ __|:|__| /:/ /:/ _/_ ___ ___ /:/ /:/ / /:/ /::\ \ /:/ /:/ / /:/ / /:/ \:\ \ /:/ /:/ / /:/_/:/ / /::\ \ /::::\__\_____ /:/_/:/ /\__\ /\ \ /\__\ /:/_/:/__/___ /:/_/:/\:\__\ /:/_/:/ / /:/__/ /:/__/ \:\__\ /:/_/:/__/___ \:\/:/ / \/\:\ \__ ~~~~\::::/___/ \:\/:/ /:/ / \:\ \ /:/ / \:\/:::::/ / \:\/:/ \/__/ \:\/:/ / /::\ \ \:\ \ /:/ / \:\/:::::/ / \::/__/ ~~\:\/\__\ |:|~~| \::/_/:/ / \:\ /:/ / \::/~~/~~~~ \::/__/ \::/__/ /:/\:\ \ \:\ /:/ / \::/~~/~~~~ \:\ \ \::/ / |:| | \:\/:/ / \:\/:/ / \:\~~\ \:\ \ \:\ \ \/__\:\ \ \:\/:/ / \:\~~\ \:\__\ /:/ / |:|__| \::/ / \::/ / \:\__\ \:\__\ \:\__\ \:\__\ \::/ / \:\__\ \/__/ \/__/ |/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/