Aiken Bright Pink
8. Brand Experience & Activation Kancils [8.2 Best digital-led brand experience & activation]
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Links:
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Product/Service:
Aiken Niacinamide Brightening Products
Client:
Wipro Unza
Brief:
Brightening is beauty’s fastest-growing segment – yet AIKEN was losing out to a new market leader winning on social relevance. AIKEN needed to regain the love.
Solution:
K-Pop play a big part in skincare choices amongst 18-24-year-olds – so when BLACKPINK skipped Malaysia during their world tour, AIKEN saw an opportunity to fill that cultural gap. Instead of making another skincare campaign, AIKEN created a K-Pop group. Bright Pink was a CGI girl group that was launched like an artiste debut with a music video, teasers and promos, merch and more.
AIKEN stopped being the ad they skip – and became the brand they follow.
