JDT 10th MSL 2023 CELEBRATION - CHAMP10NS DECADE OF DOMINANCE
8. Brand Experience & Activation Kancils [8.3 Best use of events & live experiences]
×
Links:
https://www.youtube.com/live/bRpLkZpXylY
Product/Service:
events
Client:
JDT FC SDN BHD
Brief:
Johor Darul Ta'zim (JDT) has made Malaysian football history as the first team to claim 10 consecutive Malaysia Super League titles from 2014 to 2023. Fans across the globe are expecting a monumental celebration. But how can we bring this once-in-a-lifetime moment to them, no matter where they are?
How do we create an experience worthy of JDT's legacy?
Solution:
CELEBRATION OF THE DECADE
The most anticipated event of 2023 the 10th MSL Trophy Lifting marks the historic milestone of JDT's Decade of Dominance.
In honor of JDT's extraordinary journey, the club's loyal fanbase will be treated to an unforgettable experience at Sultan Ibrahim Stadium. This exclusive event promises to captivate fans with world-class entertainment, including a dazzling laser and light show, and the record-breaking drone spectacle certified by the Malaysia Book of Records. Unique live viewing zones will allow even more fans to immerse themselves in the celebration, fostering a deeper emotional connection with the JDT brand and sharing in the pride of their remarkable success story.
To extend the event's reach, the Celebration of the Decade will be broadcast digitally, engaging JDT's global fanbase online. This full-day activation at Sultan Ibrahim Stadium, celebrating JDT's 10th MSL Championship, promises to create a high-impact, multi-platform expe